Çalık Denim, a manufacturer of environment-friendly products committed to sustainability, displayed its products on two stands at Denim by Premiere Vision which is considered as the most prestigious denim fair in the world. The concept "Denim is the only savior" was promoted on the main stand while mostly ecological products were displayed on the other stand area.

Representing Turkey in international markets, Çalık Denim displayed its "FRED FINISH" line which has brought a breath of fresh air to denim coating, used for breathtaking designs thanks to its glossy surface, and takes an extremely vintage appearance after stone washing. An indigo color called "French Blue" was the center of attention at the fair while products based on Eco-Cycle concept as well as organic and recyclable clothes were also displayed.