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The Story of Our Purpose

We have been pursuing a passion… Ever since Calik Denim was founded, we have remained on our committed path of making positive impact, creating and pioneering meaningful change in life, in our industry and in the world we live in. We followed this instinct that had become a part of our corporate culture, the tighter we held it… Up until today, we have sustained and expanded our passion with countless solid steps, collaborations and our keen efforts on truthful innovations.
Walking on our path ever since, as of 2019, we have put our sustainability purpose into words: Passion for Denim, Passion for Life…
…is our purpose to make a positive impact for a better life.
Our aim is making a positive impact for a better life drives us forward to being a leading denim brand, which stands for meaningful change.
Our passion for denim invokes our passion for life, as we are committed to create true value and sustain it for life.

We are committed to achieve our purpose by

tickbox Leading innovative products
tickbox Creating a positive impact for/with Stakeholders
tickbox Reducing our impact on the environment

Leading Innovative Products

We are passionate about leading innovation. Because there is always a better way and no innovation is unimaginable.
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Creating a positive impact for/with Stakeholders

We are passionate about the power of collaboration. All of us can do great things, yet none of us is as powerful as ‘all of us’.
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Reducing our impact on the environment

We are passionate about a sustainable world and a sustainable future. Reducing our negative impact on the environment means creating massive positive impact in the world.
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