The rapidly evolving market brings forward new challenges for fashion: to become more flexible and resilient, to have an accelerated approach and a positive pulse of circularity, to meet new demands and expectations. In this new transforming scenario, Calik Denim proposes new products with multifunctional
attitudes, reorganizing existing elements combined with high technological progress to obtain a well-made design offering solutions to conscious consumers. Denim responds to the opposing emerging needs: the need for a conservative approach with functional everyday products, and the search for garments which create freedom for self-expression. The timeless quality of denim is reinterpreted in many forms: from though workwear to opulent surfaces, from noble natural fibres to technological futurism.
Bio-ability combined with flexible performance for everyday use can help people live a better working life and benefit their well-being and that of the planet. Comfortable and performing fabrics give life to expressive aesthetics which embrace fluid identities. The ongoing principle shifts from “game changer” to “care taker”: whatever the small steps taken in daily life or the big changes in new production developments, all actions are focused on leaving the environment better than we found it, increasing and accelerating the transformation already underway.